

ISSUE
1
In order to understand the origins of The Bubble (and the Bubblegum
Club) we need to take you back to the summer of 1996 - that's
when the first ever range of Bubblegum greeting cards appeared
in the shops.
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These
cute and funky characters were an immediate success
and over the next few years, more and more characters
were added to the gang and soon the Bubblegum bods were
everywhere!

As their popularity grew, so did the amount of letters
and pictures being sent to Carlton Cards (the creators
of Bubblegum) from an ever growing number of Bubblegum
fans.

In fact it soon became clear that the only way to deal
with the situation was to set up a dedicated fan club
for the characters - so in November of 2000, the Bubblegum
Club was born.

The club was formed by Dave (that's me) and Gina Iddon
with the help of Helen Warburton. It was Gina and Helen's
job to deal with the Bubblegum Club members which included
sending out new membership packs and dealing with the
hundreds of letters and e-mails we received each week.

I meanwhile, took care of the Bubblegum Club website
and the quarterly Bubble magazine - issue 1 of which,
was sent out to the very first Bubblegum Club members
in November 2000. |
ISSUES
2 - 4
The first 12 months of the Bubblegum Club were as hectic
as you'd imagine.

We were settling into our new offices (which were situated
over a launderette!), signing up lots of new members and
the website was proving to be extremely popular. It
was jolly hard work but great fun at the same time - and
we even got to get dolled up for an awards ceremony... |
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ISSUE
5
The second year of the Bubblegum Club got off to the perfect
start as Gina and I waltzed off down to London to attend the
Yell.com internet awards.
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The
club site had been nominated in the best childrens' website
category, so it was evening gowns and penguin suits all
round.

Even though we just missed out of first prize, it certainly
made the previous 12 month's hard work seem all the more
worthwhile.
ISSUES 6 - 9
With club membership now well over a thousand and growing
all the time, The Bubble magazine was beginning to burst
at the seams with all your letters, pictures and photos.

So by the time we reached issue 9, we had to add an extra
4 pages to stuff everything in! |
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ISSUES
10 - 13
The Bubble was now building to the peak of it's popularity and
the fan club members were getting involved in all aspects of
Bubblegum.

Even as far as creating new bods, which would eventually appear
on greeting cards, and coming up with names for some of the
Bubblegum Petz - Milkshake the Cat, Picasso the Pigeon, Horse
Radish and Bleep the Sheep to name but a few.

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ISSUE
14
This was the first and only issue of The Bubble to completely
sell out.

We've still got one or two copies filed around the office
as keepsakes but from issue 15 onwards we had to print
more copies to keep up with the demand!

ISSUES 15 - 18
We were now 4 years into the Bubblegum Club and halfway
through that fourth year came our first major upheaval.

After three and a half years we'd simply outgrown the
old office. There was so much Bubblegum stuff crammed
into that little room above the launderette, Helen was
in grave danger of disappearing under an avalanche! The
only option was to move to larger premises and we ended
up in the former offices of an old cotton mill - or "Bubble@Mill"
as we liked to call it. |


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